On April 30th Purex launched their new Let’s Be Honest promotional campaign featuring Second City Comedian Molly Erdman. They’ve created a funny series of short video vignettes sharing honest moments that reflect the ironic truths of everyday Life, Laundry, and Whatever.
And… the campaign will also offer a sweepstakes. Everyday one lucky entrant will win a year’s supply of Purex detergent!
This will be a national campaign with a digital presence all over the web and will also be featured in magazines, newspapers, and stores.
Through mid July, there will be new funny videos uploaded every few days at www.purex.com, plus posts on Facebook and promotional tweets on Twitter. The daily sweepstakes will run through July 24th.
Disclosure: I will receive coupons for free Purex Laundry Detergent for posting this. All opinions are 100% my own and may differ from yours.