Recently I received a really cute shawl/scarf from Fraas - The Scarf Company. I love the animal print and love that it's lightweight. Frass came out with some great animal print designs for the spring and summer. We have been having some pretty chilly nights, so this shawl has really come in handy. This is a very versatile piece that adds a little femininity to any outfit. It is beautiful and looks lovely over my shoulders. This scarf/shawl would make an excellent Mother's Day gift!
(New York, NY/ Wüstenselbitz, Germany): The escalating interest in the scarf and wrap/stole category is evident everywhere, as witnessed by looking around at fashion-savvy women. And no collection is more on target for this chic look than the luxurious line up of lightweight options
that FRAAS is offering in its Spring/Summer 2012 collection.
More than 30 new Fraas brand styles are debuting in the upcoming season--many in multiple colorway options. Three pretty palettes and themes are apparent--Sun Kissed Summer, Powder Box and Gentle Voice. Within Powder Box, a range of flattering mid tone and neutral shades, is a Contemporary Leopard Print scarf which is a winning choice for savvy consumers. This style (393085) in its three color palettes is suitable for every complexion and can accessory varied looks from casual, daytime, business and even dress up. It measures 28 x 80 inches, retails for $40 and is easy care, comprised of lightweight acrylic. This style can be folded into a scarf or worn as a wrap. Perfect for travel, since it is so diverse and is extremely packable requiring little space and unpacking wrinkle-free. Wraps are ideal for chilling evenings and over-cooled rooms. Many savvy females are never without one.
“Our aim at FRAAS is to give consumers great choices of fresh products at affordable price points,” says Aimee Zucchetti, the company’s Brand and Sales Manager. “These new styles—which are part of a far larger collection that includes an extremely comprehensive choice of scarves and wraps in many materials, sizes and shapes— allows them to renew their wardrobes and accessorize like fashionistas without spending a fortune!”
“Whenever a woman wants to add a finishing touch to her outfit and add pizzazz to her entire look—she can reach for one of our FRAAS styles and be 100% confident that it will produce the right effect,” says Ken Krieger, the VP of Sales for the innovative international manufacturer of woven and knit scarves, stoles, ruanas, wraps, capes and related accessories.
About Fraas:
Scarf producer V. Fraas (corporate owner of the FRAAS brand) celebrates more than 130 years in business. Ever since its foundation in 1880 by Valentin Fraas, the world leader for mufflers and shawls has thrived and advanced under the control of his descendants—a remarkable feat in this transitory world. But V. Fraas has more to celebrate than mere longevity and persistence: it is a forward looking company that continues to expand at a rapid pace, and it is constantly implementing new ideas and concepts. From its bases in New York, Paris, London, Wüstenselbitz, Toronto and Shanghai, V. Fraas’ design teams travel to major shows and forecasting seminars throughout the globe to identify new trends and develop products that are perfectly attuned to fashion and customer demand. The 130-year old company’s research team, meanwhile, works unceasingly to develop and discover new yarns, fabric and methods of manufacturing products that are of truly outstanding quality. Truly internationally oriented, the company boasts sales subsidiaries and satellite offices in New York, Toronto, London, Paris, Berlin, Denmark, Italy, India, Hong Kong, Shanghai and Tokyo. Products are distributed worldwide via department and specialty stores as well as online retailers.
BUY IT:
You can purchase FRAAS at specialty stores throughout the country and may order these styles at the company by calling 212-575-0191. Select styles are also available at fraas.com and amazon.com.
Disclosure: I received the products mentioned above for this review. No monetary compensation was received by me. This is my completely honest opinion above and may differ from yours.
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